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The Final Copy of Ilon Specht

The Final Copy of Ilon Specht (2024)
Timing: 0:18 (18 min)
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Release date
2024-06-10
Country
United States
Production
Breakwater Studios, Traverse32
Genre
Documentary
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Director
Ben Proudfoot
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Rachel Greenwald, Ben Proudfoot, Brendan Gaul
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The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
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