Trade Secret

Trade Secret is a documentary thriller about three unexpected partners working to stop the international commercial trade of polar bears. The film investigates the legal sale of hundreds of these animals on a global scale each year. As the investigation progresses, the narrative suggests that some individuals responsible for the conservation of the species may actually be involved in their commercial exploitation.

Directed by Abraham Joffe and produced by Adam McKay, the project was filmed over six years across 13 different countries. The production involved Untitled Film Works and featured Adam Cruise, Iris Ho, and Ole J Liodden appearing as themselves. This 100-minute film was released on November 17, 2025. It is a co-production involving several countries, including Australia, the United Kingdom, Greenland, Canada, China, Norway, Panama, Switzerland, and Svalbard and Jan Mayen.