Elmer Gantry is a fast-talking traveling salesman whose gift for persuasion has never brought him much beyond trouble. After wandering into a religious revival meeting, he sees how easily faith can be turned into profit and reinvents himself as an evangelist. He joins forces with Sister Sharon Falconer, a preacher who leads a traveling revival troupe, and together they fill churches and tents with fervent crowds. His eloquence brings him fame and money, but a journalist is watching him closely, and a woman from his past reappears with information that threatens everything he has built.
The film was released in 1960, directed by Richard Brooks, who also wrote the screenplay. It was adapted from Sinclair Lewis's novel of the same name and produced by Bernard Smith. Brooks made it between Cat on a Hot Tin Roof and Sweet Bird of Youth, the fourth of the eleven films listed in his directing career. Burt Lancaster plays the title role, with Jean Simmons as Sharon Falconer and Shirley Jones as Lulu Bains. Arthur Kennedy, Dean Jagger and Patti Page appear in supporting parts, among a credited cast of 52. Made for about three million dollars, it earned roughly ten million worldwide.
Reception was strong on several fronts. On IMDb it holds 7.7 from about 14,000 votes, and on TMDB 7.3 from just over 200 votes, while a critics' rating of 8 from 34 reviews places professional assessment above both audience scores.
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