Flamin' Hot

Flamin' Hot tells the story of Richard Montañez, a Mexican American man who works as a janitor at the Frito-Lay snack company. Drawing on the flavors and traditions of his upbringing, he develops an idea for a spicy new snack, and the film follows his effort to get the company to take a chance on it. The product goes on to shake up the food industry and becomes a widely recognized part of popular culture. Jesse Garcia plays Richard, with Annie Gonzalez as his wife Judy, Emilio Rivera and Vanessa Martinez as his parents, and Dennis Haysbert and Tony Shalhoub as figures at the company.

The film is a comedy-drama based on Richard Montañez's account of his life, directed by Eva Longoria and written by Lewis Colick and Linda Yvette Chavez, with DeVon Franklin producing. It runs 99 minutes and was released in March 2023. It is Longoria's first feature as director, following an extensive career as an actor. The production credits list 50 cast members and 106 crew.

Audience response has been warmer than critical response: on IMDb the film holds 6.8 out of 10 from about 21,000 votes, while on TMDB it averages 7.9 from roughly 870 votes. By contrast, a critics' rating of 6.1 from 128 reviews places professional assessments somewhat lower than those of the general viewing public.