Unfrosted

A Pop-Tart will rise.
Unfrosted (2024)
Timing: 1:37 (97 min)

no scores
5.4/10
377
5.5/10
37000
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Release date
Country
Genre
Budget
$0
Revenue
$0
Director
Scenario
Jerry Seinfeld, Spike Feresten
Producer
Jerry Seinfeld, Spike Feresten, Beau Bauman, Cherylanne Martin, Barry Marder, Andy Robin
Operator
Composer
Artist
Clayton R. Hartley, Michael Wheelock
Audition
Kristy Carlson, Allison Jones
Editing
Evan Henke, Karen Jarnecke
All team (109)

Short description

In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry.

What's left behind the scenes

  • Jerry Seinfeld reported in an interview that he did not seek permission from Kellogg to use the names of its products, and stated that they are free to sue him.
  • Kellogg actively participated in promoting the film, and in particular, in creating a promotional short film featuring Jerry Seinfeld.
  • The California University in Irvine administrative building was used for the Kellogg headquarters building, with its height increased by several floors using computer technology.
  • Pop-Tarts (this is the name of the pastry, the most popular brand from Kellogg – two layers of baked dough with a sweet filling between them) were originally called Fruit Scones, but the name didn't appeal to adult customers, so the product was renamed Pop-Tarts (here one can feel the influence of the Pop Art movement, a prominent representative of which was Andy Warhol).
  • Much of the scene where the mascots storm Kellogg headquarters is borrowed from the January 6, 2021, attack on the U.S. Capitol.
  • Details of the cafe scene at the beginning of the film coincide with details from "The Runaway" (this is a Norman Rockwell illustration on the cover of the Saturday Evening Post from September 20, 1958). This includes the bundle of belongings on the floor, the vendor behind the counter, the white plank wall behind him, a board with the inscription "Today's Menu", chrome bar stools with green seats at the counter, a coffee machine on the right, a pastry display case on the left, and a radio near the display case. The film also adds a display case with Kellogg's products. In Rockwell's illustration, a police officer, suspiciously looking at the little runaway, occupies the place of Jerry Seinfeld (who played Bob Cabana and was also the director and screenwriter).
  • The details of the cafe scene at the beginning of the film match those of 'The Runaway' (a Norman Rockwell illustration on the cover of the September 20, 1958 issue of the Saturday Evening Post). These include the bundle of belongings on the floor, the clerk behind the counter, the white paneled wall behind him, the 'Today's Menu' board, the chrome bar stools with green seats at the counter, the coffee machine to the right, the pastry display case to the left, and the radio receiver near the display case. A Kellogg's product display was also added to the film. In Rockwell's illustration, the place of Jerry Seinfeld (who played Bob Cabana and also served as director and writer) is taken by a police officer looking suspiciously at the little runaway.
  • Jerry Seinfeld stated in an interview that he did not contact Kellogg's for permission to use their product names and remarked that they were free to sue him.
  • The Kellogg Company took an active and energetic role in promoting the film, specifically in creating a promotional short featuring Jerry Seinfeld.
  • Pop-Tarts (the name of a cookie-like pastry and Kellogg's most popular brand—consisting of two layers of baked crust with a sweet filling in between) were originally called Fruit Scones, but adult customers didn't care for the name, so it was changed to Pop-Tarts (reflecting the influence of the Pop Art movement, of which Andy Warhol was a prominent representative).

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