Unfrosted
Short description
Set in the 1960s, Unfrosted follows two rival cereal companies as they race to create a new breakfast pastry. Bob Cabana, a Kellogg's employee, becomes central to the competition against Post, whose leader Marjorie Post is determined to beat him to the breakthrough. The conflict plays out as a corporate battle over what Americans eat in the morning, with the two sides chasing the same idea. The film is a comedy directed by Jerry Seinfeld, who also co-wrote the screenplay with Spike Feresten and Barry Marder and produced it alongside Feresten and Beau Bauman.
The cast includes Seinfeld as Bob Cabana, Melissa McCarthy as Donna Stankowski, Jim Gaffigan as Edsel Kellogg III, Hugh Grant as Thurl Ravenscroft, Amy Schumer as Marjorie Post and Max Greenfield as Rick Ludwin, among 71 credited performers. Unfrosted runs 97 minutes.
Released in April 2024, Unfrosted is the first feature Seinfeld has directed. Audience response has been modest: it holds a rating of 5.5 out of 10 on IMDb from around 37,000 votes and 5.4 out of 10 on TMDB from roughly 390 votes. Its production involved the companies Columbus 81 Productions, Skyview Entertainment and Good One Productions, with 110 credited crew members.
What's left behind the scenes
- Much of the scene where the mascots storm Kellogg headquarters is borrowed from the January 6, 2021, attack on the U.S. Capitol.
- Jerry Seinfeld reported in an interview that he did not seek permission from Kellogg to use the names of its products, and stated that they are free to sue him.
- Pop-Tarts (this is the name of the pastry, the most popular brand from Kellogg – two layers of baked dough with a sweet filling between them) were originally called Fruit Scones, but the name didn't appeal to adult customers, so the product was renamed Pop-Tarts (here one can feel the influence of the Pop Art movement, a prominent representative of which was Andy Warhol).
- Details of the cafe scene at the beginning of the film coincide with details from "The Runaway" (this is a Norman Rockwell illustration on the cover of the Saturday Evening Post from September 20, 1958). This includes the bundle of belongings on the floor, the vendor behind the counter, the white plank wall behind him, a board with the inscription "Today's Menu", chrome bar stools with green seats at the counter, a coffee machine on the right, a pastry display case on the left, and a radio near the display case. The film also adds a display case with Kellogg's products. In Rockwell's illustration, a police officer, suspiciously looking at the little runaway, occupies the place of Jerry Seinfeld (who played Bob Cabana and was also the director and screenwriter).
- Kellogg actively participated in promoting the film, and in particular, in creating a promotional short film featuring Jerry Seinfeld.
- The California University in Irvine administrative building was used for the Kellogg headquarters building, with its height increased by several floors using computer technology.
Auditions in India
Casting calls in USA
Castingi w Polsce
Кастинги в Україні
