Behind the Scenes: Alexander Shaida

Alexander Shaida

Editor-in-chief

Alexander Shaida is the editor-in-chief of ACMODASI. He chooses the topics for the Behind the Scenes section and reads and edits every piece before it goes live: film and TV news, looks at the profession and practical guides for people who want to work on screen.

Alexander was born in 1983. He graduated from Kyiv Polytechnic Institute but did not go on to work in engineering; instead he worked in producing, directing, advertising and other cultural projects. Having been on the other side of the casting process — where productions are shot, performers are chosen and decisions are made — helps him see what actors and models really need to know.

If you spot a mistake or would like to suggest a topic, please write to the editorial team; the address is on the About us page.

ACMODASI profile: Alexander Shaida

About us and our editorial policy

Articles by this author

How to prepare for your online video auditions successfully

A comprehensive guide to lighting, sound, and connectivity for virtual auditions, and how to handle technical glitches without breaking character.

Recovering between projects: how not to burn out on an irregular schedule

Twelve-hour days, night shifts and weeks of waiting — why this profession exhausts people through unevenness, and what to do about it in practice.

How to read a call sheet and understand its implications

A detailed guide to decoding call sheet fields, the difference between call time and shoot time, and how to plan your day on a professional set.

The actor's contract: what to check before you sign

Shoot days, overtime, usage rights, payment terms and termination — the clauses that generate most disputes and what to look for in each.

How many and what kind of photos are required for the application

A guide to the essential photo set, the ideal sequence, and common mistakes that can cost you a role in the competitive Indian entertainment industry.

How actors are cast for commercials and why it differs from film

Short timelines, the client's decision, usage rights bought for a term and a territory — how advertising casting works and why the money is calculated differently.

Questions to ask a casting director before your audition

Twelve questions to eliminate uncertainty before your audition, plus what to avoid asking and how to communicate like a professional.

The actor's video introduction: do you need one and how to record it

How an introduction differs from a self-tape, what belongs in it, how long it should run and why a phone recording often beats an expensive production.

How to overcome nervousness before your auditions

Why nervousness is normal and even beneficial, and how to manage it a day, an hour, and a minute before stepping into the room.

Difference between an agent and a manager or a casting platform

Learn who does what, how they are paid, when you actually need representation, and why a platform complements rather than replaces a professional intermediary.

Junior artiste, episodic role, supporting part: the ladder below the leads

How background work differs from an episodic role, when a line appears, and why the path from crowd work upward does not open for everyone.

How actors can register for self employment and manage their taxes

Why an actor needs a formal tax status, how professional registration differs from casual contracts, and how to manage TDS and GST in the Indian entertainment industry.

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