Behind the Scenes: Alexander Shaida

Alexander Shaida

Editor-in-chief

Alexander Shaida is the editor-in-chief of ACMODASI. He chooses the topics for the Behind the Scenes section and reads and edits every piece before it goes live: film and TV news, looks at the profession and practical guides for people who want to work on screen.

Alexander was born in 1983. He graduated from Kyiv Polytechnic Institute but did not go on to work in engineering; instead he worked in producing, directing, advertising and other cultural projects. Having been on the other side of the casting process — where productions are shot, performers are chosen and decisions are made — helps him see what actors and models really need to know.

If you spot a mistake or would like to suggest a topic, please write to the editorial team; the address is on the About us page.

ACMODASI profile: Alexander Shaida

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Articles by this author

Essential things parents should know before a child casting call

From legal consents and shooting hours to spotting scams and managing the set—everything parents need to know before their child's first audition.

Basic camera exercises you can practice at home

Discover the key differences between stage and screen acting, how to get comfortable with the lens, and practical smartphone exercises to refine your performance.

Differences between acting in a studio and on location

Lighting, sound, pace, and physical conditions differ wildly between a studio set and an on-location shoot. Here is how to prepare for each and how it affects your performance.

Imposter Syndrome in the Creative Arts

Why it is more prevalent in acting and modeling than anywhere else, how to distinguish it from a realistic self-assessment, and practical steps to manage it.

How to interact with other candidates during group auditions

Why casting directors bring everyone into one room, what they are looking for in this format, and how to stand out without overshadowing others.

Coming out of a role: why a demanding project needs its own recovery

The character's state does not end with the last shoot day. Why emotionally heavy roles need a separate recovery period and what actually helps.

How Streaming Platforms Have Changed the Game for Actors

From the rise of OTT platforms to new contract terms and the shift in auditioning, here is how the digital revolution is reshaping the acting profession in India.

Handling rejection: why a no is usually not about your acting

Where rejection actually comes from, how to survive the silence after an audition and what genuinely helps keep your footing in this profession.

A Beginner's Guide to Calculating Your Professional Rate

Learn how to determine your day rate, research the Indian market, and handle negotiations when the offer is lower than expected.

Diction and voice: the first thing a casting director hears

Swallowed endings, a locked jaw, monotony and pace — what gets in the way at auditions, what you can fix alone and when you need a teacher.

Why actors need improvisation and the best ways to practice it

Discover how improvisation helps during auditions and on set, the core principles of the craft, and practical exercises to overcome the fear of a blank mind.

Breaking down a scene before an audition: event, objective, obstacle

A short method for taking a scene apart the night before an audition: what happens, what the character wants and what stands in the way.

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