Behind the Scenes: Alexander Shaida

Alexander Shaida

Editor-in-chief

Alexander Shaida is the editor-in-chief of ACMODASI. He chooses the topics for the Behind the Scenes section and reads and edits every piece before it goes live: film and TV news, looks at the profession and practical guides for people who want to work on screen.

Alexander was born in 1983. He graduated from Kyiv Polytechnic Institute but did not go on to work in engineering; instead he worked in producing, directing, advertising and other cultural projects. Having been on the other side of the casting process — where productions are shot, performers are chosen and decisions are made — helps him see what actors and models really need to know.

If you spot a mistake or would like to suggest a topic, please write to the editorial team; the address is on the About us page.

ACMODASI profile: Alexander Shaida

About us and our editorial policy

Articles by this author

Applying to a casting call: what to write and what sinks your application

Casting teams scan hundreds of applications. What has to be in yours, what is dead weight, and why speed often matters more than credits.

Acting education in India: institute, course or workshop and when to choose which

A full-time institute, an evening course or a weekend workshop — what problem each format solves, how to judge one before paying, and what no training provides.

How to start practicing stage speech on your own

A self-study program covering breathing, articulation, diction, and intonation. Learn what to practice daily, how to track your progress, and when it is time to seek professional coaching.

The shoot day and the fee: how an actor's payment is actually calculated

Shift, overtime, idle days, usage rights and deductions — how work in film and advertising is paid in India and what to settle before you reach the set.

Who is who on the film set

A comprehensive guide to the film set crew: who to ask about your schedule, who handles your wardrobe, and who is in charge during the take.

From script to set: the stages of production and where the actor fits

Development, pre-production, shooting and post — when a project casts, when it is too late to apply, and why the wait after an audition outlasts the shoot.

How to Read Casting Calls and Know if You're Actually Right for the Role

A line-by-line breakdown of casting notices: what requirements are non-negotiable, what is flexible, and how to decide within two minutes if you should apply.

Who decides the casting: producer, director, casting director and agent

Who is responsible for what in the industry, where your materials actually go, and why a rejection most often has nothing to do with your performance.

Your first audition: how to prepare and how to behave in the room

What happens in an audition room from the moment you walk in: the slate, the scene, the redirect, and why silence afterwards is not a rejection.

The Actor's Journey: From Script to Living Character

Discover the complete process of building a character from script to stage. Learn how actors analyze text, create backstory, develop physical life, map emotional journeys, and transform written words into living, breathing characters.

Voice Acting for Dubbing and Voice-Over

A voice without a body must carry everything within it: character, emotion, story. This is the paradox and the central challenge of voice acting — the performer works with a single instrument, but that instrument must replace everything else.

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