Irresistible: Why We Can't Stop Eating

This documentary examines the rise of ultra-processed foods and their dominance in modern eating habits. Through a personal lens, Chris van Tulleken explores why these products are so appealing and how large corporations use chemistry and consumer research to design foods that encourage overconsumption. The film analyzes the strategies used by food giants to increase sales and discusses the resulting impact on global health, specifically the links between highly processed diets and conditions such as obesity, dementia, and cancer.

Produced in the United Kingdom by companies including the BBC and ARTE, the film was directed by Stuart Elliott and produced by Naomi Pallas. The 85-minute production features Chris van Tulleken alongside contributors such as Carlos Monteiro, Kamila Tiemann Gabe, and John Ruff, with narration provided by Rachael Naylor. It blends elements of drama and crime to illustrate the systemic nature of the industrial food complex.