This Italian documentary drama focuses on Brunello Cucinelli, the founder of the global luxury fashion brand that bears his name. The film explores his journey from his beginnings as a farmer's son to becoming a billionaire business leader. It highlights his efforts to grow a massive commercial empire while maintaining a dedication to ethical corporate practices, humanistic principles, and traditional craftsmanship.
The film was written and directed by Giuseppe Tornatore, appearing in his filmography after Ennio. It features appearances by Brunello Cucinelli, Oprah Winfrey, Liu Tao, Reid Hoffman, Gianluca Vacchi, and Padre Cassian Folsom. Produced by RAI Cinema, MasiFilm, and Brunello Cucinelli S.p.A., the project had a budget of 17 million USD. In terms of commercial performance, the movie earned 1 million USD at the worldwide box office.
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