This documentary examines the global impact of the video recording George Floyd's murder, which prompted protests in thousands of cities after reaching billions of views. Through interviews with Darnella Frazier and Diamond Reynolds, the film explores the contrast between the corporate profits generated by viral depictions of Black suffering and the enduring physical and mental trauma experienced by those involved in these tragedies.
Directed by Sidney Fussell and Jennifer Holness and produced by Mariam Bastani, the film is a joint production between Canada and the United States involving Doc Society and Fathom Film Group. The project has a runtime of 84 minutes and was released on March 13, 2026.
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