La folle histoire de Nutella

La folle histoire de Nutella is a documentary that explores the origins and growth of the famous chocolate spread. The film examines how the product began as an artisanal creation in a small Italian bakery in the Piedmont region shortly after the Second World War. It details the efforts of Pietro Ferrero to develop an accessible treat and how his son, Michele Ferrero, scaled the project into a major industrial enterprise starting in 1949. The narrative also highlights the brand's significant commercial success, particularly in France, where it has become one of the top-selling food items and holds a majority share of the chocolate spread market.

The film was produced in France by RMC Production and was released on February 3, 2026. It has a runtime of 52 minutes and was directed by Charles Bourla and Romain Vitiello.