Based on the book by economist Steven Levitt and journalist Stephen Dubner, this documentary examines society through the lens of scientific and rational analysis. The film explores the hidden side of everyday life, using economic principles to investigate unconventional topics such as the influence of parents' naming choices, the integrity of sumo wrestlers, and the impact of bribes on school grades.
The project was a collaboration between several directors. For Alex Gibney, it followed his work on Behind Those Eyes and Time Piece. It marked the first directing credit for Rachel Grady, Heidi Ewing, and Eugene Jarecki. Seth Gordon and Morgan Spurlock also directed; Spurlock had previously made Super Size Me. The screenplay was written by Gibney, Grady, and Ewing. The cast includes Zoe Sloane, Jade Viggiano, Amancaya Aguilar, Kahiry Bess, Alisha Nagarsheth, and Alyssa Wheeldon, along with 15 other credited performers.
Produced in the United States with a budget of 3 million USD, the film received a moderate response from viewers and critics. It holds a rating of 6.3/10 on IMDb from 7,900 votes and 6.1/10 on TMDB from 131 votes. These audience scores are consistent with the film critics' rating of 6.1/10 based on 64 reviews.
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