The Click Trap

The Click Trap is a documentary drama exploring the internal workings of digital advertising and the attention economy. The film examines how tech giants use powerful algorithms to deliver tailored content to users, often profiting from the spread of hate speech, fraud, and disinformation. This dynamic creates a tension between corporate profit and the ethical stability of online capitalism and democratic systems.

Directed by Peter Porta and produced by a collaboration between Spanish and French companies including TVE, RTVE, and ARTE GEIE, the film has a runtime of 87 minutes. The production features a cast of individuals appearing as themselves, including Margrethe Vestager, Tim Hwang, Craig Silverman, Katie A. Paul, Nadini Jammi, and Imran Ahmed. Released on May 5, 2024, the project investigates the systemic issues surrounding the lack of regulation in the online advertising sector.