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In 1988, Chile's military ruler Augusto Pinochet calls a national vote on whether he should remain in power. The opposition, long suppressed, is given a short nightly television slot to make its case, and its leaders turn to a young advertising professional, René Saavedra. He builds a campaign around hope and upbeat marketing rather than confrontation, working with limited money while under the watch of the government's men and facing doubts from his own side about whether his approach can succeed.

Pablo Larraín directed the film, which came second in his filmography after Tony Manero, and Pedro Peirano wrote the screenplay. Gael García Bernal plays Saavedra, with Alfredo Castro, Néstor Cantillana, Luis Gnecco, Antonia Zegers and Jaime Vadell among the cast of 44 credited performers, backed by a crew of 50. The production was a Chilean, Mexican, American and French co-production. The film took about 2 million dollars worldwide.

On TMDB it holds 7.2 out of 10 from 489 votes. Released in 2012, the drama is 118 minutes long.