Rewind This! is a documentary that explores the history and cultural significance of the VHS tape. The film examines how the rise and fall of the home video format altered society, influenced the production of cinema, and shaped modern media culture. It specifically looks at the role of videotapes in enabling independent expression and the distribution of genre and B-movies.
The film was directed by Josh Johnson, marking the first of two listed works in his career, followed by The Degenerate: The Life and Films of Andy Milligan in 2025. Produced by Carolee Mitchell through Imperial PolyFarm Productions in the United States, the documentary features appearances by several individuals acting as themselves, including Atom Egoyan, Cassandra Peterson, Lloyd Kaufman, Jason Eisener, Mamoru Oshii, and Frank Henenlotter.
Viewers have responded positively to the film, which holds a 7/10 rating on IMDb based on 2,400 votes and a 6.9/10 rating on TMDB from 69 votes. Film critics provided a slightly higher assessment, giving the movie a rating of 7.7/10 across 19 reviews.
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