It

It is a romantic comedy about a department store salesgirl whose attraction to her wealthy employer sets the story in motion. Betty Lou Spence works behind the counter at Waltham's, where she and her fellow shopgirls are all taken with Cyrus Waltham Jr., the owner's son. A rich idler friend of his, Monty, has been reading a novel by Elinor Glyn about the pull between men and women, and he spots that same quality in Betty Lou. He asks her out, and she agrees to dinner on the condition that he book a table at the Ritz, where she expects Cyrus to appear that evening. The gap between her world and his is the obstacle the film works with.

Clarence G. Badger directed, with a screenplay by Hope Loring, Louis D. Lighton and George Marion Jr. Glyn also served as producer, and the film followed Badger's Senorita in the same year, ahead of Three Week Ends, Paris and Party Husband. Clara Bow plays Betty Lou, with Antonio Moreno as Cyrus, William Austin as Monty, and Priscilla Bonner, Jacqueline Gadsden and Julia Swayne Gordon in support.

Released in February 1927 and running seventy-two minutes, the film holds a 7.2 rating on IMDb from around 4,000 votes and a 6.9 on TMDB from a much smaller group. A critics' rating of 6.9 from sixteen reviews places it in similar territory to the audience scores.