The Goods: Live Hard, Sell Hard is a 2009 American comedy about Don Ready, a fast-talking, self-assured used-car salesman who leads a small crew of hired guns. A struggling dealership in Temecula, California, run by Ben Selleck, brings them in to turn around its July Fourth weekend sale, with the goal of moving more than two hundred cars in three days. The arrangement grows more complicated when Don becomes involved with Ivy, the owner's daughter, and finds himself relying on more than his sales tricks.
The film marks the feature directing debut of Neal Brennan, who had previously worked mainly in television and later directed stand-up specials. Jeremy Piven plays Don, with Ving Rhames, James Brolin, David Koechner, Kathryn Hahn and Ed Helms among the cast. It was produced by Adam McKay, Will Ferrell and Chris Henchy through Gary Sanchez Productions, with a budget of around ten million dollars and a worldwide gross of roughly fifteen million.
Ratings place the film on the lower side. On IMDb it holds 5.7 out of 10 from about 23,000 votes, and on TMDB 5.4 out of 10 from 246 votes. A critics' rating of 4.3 out of 10 from 102 reviews sits below both audience scores, indicating that reviewers were harsher on the film than general viewers were.
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